Starting today, Cunard will make its first cinema appearance with their new advert ‘Dreams’ which will appear in every UK cinema before every screening of the new Downton Abbey movie.
The advert, which has been created by Cunard’s agency Alpha Century, draws from the emotions evoked from travelling on the world’s only ocean liner Queen Mary 2, on an iconic Transatlantic Crossing with Cunard.
Featuring the voice of Alan Watts a British philosopher, writer, and speaker the 40-second advert invites the audience to dream of love, banquets, wonderful journeys and music beyond all belief and then, once you have done all that, forget that you were dreaming.
“In a world where we often find it hard to switch off, a holiday on board a Cunard ship is the perfect place to escape the everyday. This advert captures what it feels like to experience the magic of a Cunard voyage on board our flagship Queen Mary 2 as she journeys across the Atlantic.” said David Milo Jones, Marketing Director, Cunard.
Take a look for yourself below:
Downton Abbey was chosen as the platform to release the new advert by Cunard’s media buying agency Wavemaker, who wanted to provide Cunard with the perfect combination of reach, impact and context.
“We know that many of our target audience of discerning travellers are passionate Downton Abbey fans, so a return to the big screen was too good an opportunity for us to miss.” Jones added.
The Cunard campaign also includes branded content that will run across Cunard’s social media channels. The asset is also being used by Cunard’s international teams in their own sales and marketing channels.
Barney Girling, Executive Creative Director, Alpha Century said, “Until you’ve sailed on board Cunard you can’t quite appreciate the atmosphere they have created, through over a century of careful fine tuning. Alan Watts’ distinctive speech about finding oneself within an infinite dream, perfectly captured the sheer magic and scale of what Cunard now offer their Guests.”