Our Purpose & Mission
As part of Carnival Corporation, we align to the wider company Purpose and Mission, ensuring everyone is working collectively toward a common future:
To deliver unforgettable happiness to our guests by providing extraordinary cruise vacations, while honouring the integrity of every ocean we sail, place we visit and life we touch.
We take pride in our brands and are the custodians of their future
Cruising is at our core and we take enormous pride from bringing to life Cunard and P&O Cruises; two of the most iconic cruise companies from Britain’s rich seafaring heritage.
Our brands are recognised as industry leaders, evident in the awards we win year after year and the two out of three returning guests who trust us with their holiday happiness. With Cunard sailing as a fleet of four and P&O Cruises excel-class ships attracting more newcomers than ever before, there’s a huge sense of shared purpose, passion and momentum around us.
We’re building a strong, future-facing business and we invite fresh ideas and different perspectives to evolve our industry. As we strive to spread even more holiday happiness, it’s an exciting time to be custodians of Cunard and P&O Cruises.
Our service promises
The iconic Cunard brand is successful because of the passion and expertise of our people who serve our thousands of discerning guests from all over the word, every day.
White Star Service is the name of our service programme that looks to consistently deliver the highest standards of personal service. It covers everything from recruiting the right talent to training the skills required and providing the ongoing development and recognition to our people.
At P&O Cruises we are more committed than ever to our ambition of becoming Britain’s No.1 holiday choice. The guest experience is critical to achieving this goal and we all play a part in creating unforgettable holiday happiness for our guests in all of the roles that we do.
Our SHINE service promise has been created through extensive research to understand what matters most to our guests in order to help us to define and deliver extraordinary service that is unique to P&O Cruises.
Our Core Values
Our Core Values are the non‑negotiable ways of working that are central to who we are and how we show up.
They are the cultural anchors that unite us, guide how we work together, help us solve problems and make great decisions, foster strong relationships and succeed.
We’re united in this common goal of excellence and a shared commitment to protect and serve our Guests, our colleagues, the oceans we sail and the communities we visit. Our Core Values, along with our corporate vision, will help us achieve this.
Our Carnival UK long term goals
