Carnival UK brand

Brand guidelines

Our brand tells the story of who we are; it’s our identity and voice both internally and externally so is one of our most important assets. It helps us to create a consistent, clear and unified identity, which is even more important as we also have the strong and recognisable brands of Cunard and P&O Cruises within Carnival UK.

This is your guide on how to communicate the Carnival UK brand – laying out our visual identity, as well as our company tone of voice and messaging style. Click on the image below to access.




Logos and colleague images

Whether you need JPEG, PNG or EPS versions of our logos or high resolutions images of our colleagues, we have them all available on our Asset Bank. You’ll need to request access by emailing
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