Cunard is thrilled to announce that its recent Sea Views campaign won PR Campaign of the Year at the Travel Marketing Awards on 3 July!

The awards, organised by the Chartered Institute of Marketing’s Travel Group, are the most prestigious event in the travel and tourism marketing calendar, and one of the industry’s most sought-after accolades.

Entries were judged by a panel of esteemed experts, who rewarded brands for their originality, creativity, innovation and relevancy across a wide range of disciplines within Advertising, Marketing, Digital and PR.

Collecting the award! Left to right: Ed Byrne (Host), Harriet Eastgate (Shook, PR agency), Sam Cole (PR & Events Director, Cunard), Hannah Reay (Events Manager, Cunard), Belinda Tuffrey (Shook, PR agency), and Daniel Pearce, (CEO, TTG Media)

Sea Views launched in January 2023 to celebrate two centenaries for Cunard – 100 years of round the world voyages, and 100 years of on board photography. World-renowned photographer and filmmaker Mary McCartney scoured the Cunard archives and guest images to curate an exclusive exhibition of 100 images, which can be viewed online at

Some of the other shortlisted brands on the night included the likes of ABTA, TUI, Trending Travel and Black Tomato, who created an impressive range of 007 experiential events for the production company of James Bond.

Congratulations to the team! 

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