As part of our commitment to further support our shoreside colleagues in delivering unforgettable holiday happiness we’re delighted to be launching a White Star Service Academy for colleagues who represent Cunard in their roles at Carnival House.

We want Cunard to set the benchmark for luxury travel and to support us in achieving this. We encourage you to sign up to the White Star Service Academy training to support in consistently delivering the highest standards of personal service, to respond to future growth opportunities and a changing luxury marketplace, and to deliver standard setting service which is key to Cunard’s future success.

What is White Star Service?

White Star Service is the name of Cunard’s service programme that looks to consistently deliver the highest standards of personal service. It’s a programme that covers everything from recruiting the right talent to training the skills required and providing the ongoing development and recognition to our people. Your role in delivering excellent service is key to Cunard’s future success.

What is the White Star Service Academy?

Cunard’s values define the behaviours and actions that are desired in everything our colleagues do.

  • We are REFINED. We serve with style and attention to detail.
  • We are THOUGHTFUL. We think and deliver with care and imagination.
  • We are CHARISMATIC. We speak and act with charm and confidence.
  • We are PROUD. We represent Cunard with passion and pride.

And this all begins at the White Star Service Academy where Carnival UK colleagues are trained to provide impeccable service through a series of nine engaging and interactive workshops hosted at Carnival House.

If you work with Cunard in any capacity, then please do sign up to our White Star Service Academy where you’ll work towards achieving your White Star Service Pin and qualifications accredited by the Institute for Customer Service (ICS).

You’ll deep-dive into how our outstanding White Star Service gives our guests unparalleled experiences, and you’ll understand how we should live and breathe our values in everything we do.

How do I earn my White Star Service Pin?

Proudly wearing the White Star Service Pin shows you’re dedicated to delivering White Star Service to our Guests, to your colleagues and to yourselves, through our four values.

Once you’ve successfully completed the White Star Service Modules below, you’ll be presented with a pin from a Senior member of the Cunard leadership team.

  • Understanding our guests (masterclass 1)
  • White Star Service performer (part 1)
  • Building excellent guest relations
  • Recovering service brilliantly

Want to earn your ICS certificate?

For those who’ve already earned your White Star Service pin, you’ll have the opportunity to complete the additional modules, which are accredited by the Institute of Customer Service (ICS):

  • Building excellent guest relations
  • Recovering service brilliantly
  • Diversity, equality and Inclusion
  • Disability Awareness
  • White Star Service Performer (part 1)

After successful completion of the ICS modules, you’ll receive the officially recognised ICS Certificate, a great addition to evidence your commitment to top customer service.

Want to learn more?

Do you consistently seek out ways to enhance what you do? If so, then continue your learning with the module Understanding our guests (masterclass 2). Or, why not find out more about Cunard’s fictional Island of Imperia and dive deeper into the broader White Star Service ethos, focusing on delivering excellent service through team work and how to maintain White Star Service standards, even when working under pressure. Head over to The Cove to sign up to these additional learning sessions, White Star Service Performer (part 2) and White Star Service performer (part 3).

When and where will the workshops be?

Due to the interactive nature of the workshops each training session will be hosted as a face-to-face presentation at Carnival House. Head over to The Cove to check dates, times and location and book your place as soon as possible.

Book now!

Spaces on the programme are limited and will require a minimum of eight colleagues to go ahead. To sign up, log into The Cove and in the library you’ll find White Star Service Academy, where you can enrol onto the workshops. Please check with your Line Manager where appropriate.

For our CCO colleagues – Your resource planning leads will sign you up to the workshops as and when required. For further support and assistance on this training please speak with your resource planning teams.

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