To celebrate international holidays resuming on 25 September, P&O Cruises has launched a new television advert ‘What a night’, premiering today across national broadcasting channels.
P&O Cruises Vice-President, Sales, Marketing & Brand, Robert Scott said:
“I am incredibly proud to showcase our new TV ad, the first of four, which was a collaboration between our very talented internal creative teams led by Emma Mahoney, our advertising agency Snap and production company Some Such.
“The film paints an authentic picture of a holiday with us and evokes powerful memories of happy times on Iona. It captures real togetherness and, with the next two iterations which will be in the Mediterranean and the Caribbean, will show the variety of experiences on board and on shore. Our aim is to add new visual images to our existing ‘Holidays as varied as you’ campaign and we are sure it will have huge appeal both to existing guests and to those who have not yet tried a cruise holiday.
“I would also like congratulate Emma and the team for navigating the framework of protocols as they filmed the ad and of course thanks to the team on Iona who gave us enormous support.”
Give it a watch…
The 40 second version of ‘What a night’, features a couple recounting holiday memories from Iona and will run until November. Filming for further iterations, focused on the Mediterranean and Caribbean, is already underway.
Each film will feature authentic, real life relationships and will build on P&O Cruises print and multi-channel campaign of ‘Holidays as varied as you’ and will showcase different people enjoying their individual experiences, while celebrating the special holiday memories.
P&O Cruises president, Paul Ludlow, said:
“A P&O Cruises holiday is all about variety of experiences which we were keen to convey in our latest TV advertising concept. We also wanted to capture the special, intangible aspects of a holiday and the way so many of us replay memories from our holidays for many years afterwards.
“The past 18 months have highlighted that we need pivotal, vital moments to create memories which are full of joy. This film, featuring a real life couple, captures that joy with an authentic and heartfelt spirit.
“We’re proud to be launching this new campaign and ‘What a night’ celebrates and embodies these themes. We will be sharing future versions, each revealing more about the choices to be found on a P&O Cruises holiday, in the coming months and we hope that they will have wide appeal.”
The advert’s launch coincides with P&O Cruises return to international travel later this month as Iona begins holidays to Spain, Portugal and the Canary Islands on 25 September and we look ahead to our forthcoming launch of new ship Arvia in December 2022.