We SHINE in everything we do

At P&O Cruises we are more committed than ever to our ambition of becoming Britain’s No.1 holiday choice. The guest experience is critical to achieving this goal and we all play a part in creating unforgettable holiday happiness for our guests in all of the roles that we do.

Our service promise – We SHINE in everything we do – has been created collaboratively through extensive research with both our guests and colleagues to understand what matters most to our guests in order to help us to define and deliver extraordinary service that is unique to P&O Cruises.

SHINE is built on five key pillars, each aligned to meeting the needs of our guests and helps guide us to consistently deliver our ambition.

  • We encourage everyone to STEP OUT of the everyday
  • We are HEROES of safe and well
  • We treat everyone as an INDIVIDUAL with heartfelt warmth
  • We NAVIGATE everyone on ship and on shore
  • We always bring a sense of ENERGY

SHINE is an exciting and crucial part of our bold promise to go from good to great at P&O Cruises. SHINE sits alongside our Culture Essentials, which all brands in Carnival Corporation have in common and guide us in how we work with each other as colleagues. Wherever we work, by working together, we are one team striving to deliver extraordinary travel experiences.


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