To celebrate our newest Queen joining our fleet in 2024, this week, Cunard welcomed media, influencers and special guests to an extraordinary evening at Carlton House Terrace in London – to showcase all that Queen Anne has to offer with a 360 brand experience!
Find out more about the brand experience below, and hear from some of our CUK Colleagues who had the chance to attend!
Queen Anne’s extraordinary experiences
Some of the 4,300 pieces of art that will be aboard the Queen Anne were unveiled at the event – with artists Pei Chi Lee, John Biggs and Tommy Camerno, showcasing their exclusive masterpieces, including the reveal of Camerno’s portrait of Queen Anne which will be displayed in the Queen’s room.
Left to right: Artists, Callum Simmons, John Biggs, Pei Chi Lee and Tommy Camerno
Guests were introduced to Bright Lights Society – a new intimate venue where no two nights are the same, designed by the renowned Richmond International. The name, Bright Lights Society honours Cunard’s heritage as the world’s first ocean liner to use electric lights.
Guests experienced Cunard’s White Star Service sipping on the Perfect Serve – three distinctive gin cocktails made with Cunard’s Three Queens Gin, individually crafted by Pickering’s, to celebrate the routes most associated with each Cunard Queen. Cunard private label wines and Cunard crafted beer were also on tap to immerse each guest into life on board Queen Anne.
Designers from David Collins Studio, Richmond International and Sybille de Margerie who worked with Creative Director Adam D. Tihany were all in attendance to reveal the design inspiration behind Queen Anne. Queen Anne’s breath-taking interiors take inspiration from Cunard’s past, celebrating the beautiful art deco style finishes that the brand is known for, to define a striking new design direction for the future.
“It was so lovely to see Queen Anne being brought to life at the event! You could feel the excitement for Cunard’s 249th ship and it was a privilege to view a selection of the curated art that has been specially designed and selected for the latest Queen. My favourite part was experiencing what the new entertainment venue, the Bright Lights Society, will be like – I just know our guests are going to love it!’
Alice Perks, Senior Advisor, Personal Cruise.
Left to right:
Jacquie Safe – Team Leader, Contact Centre
Karolina Stachelska – Senior Advisor, Personal Cruise
Alice Perks – Senior Advisor, Personal Cruise
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