Cunard is proud to announce its new role as Headline Partner for the Olivier Awards, the UK’s most prestigious celebration of theatre. This acclaimed collaboration coincides with the 50th anniversary of the awards, which will take place on Sunday 12 April 2026 at the Royal Albert Hall and will be broadcast on BBC Two.
As Headline Partner, Cunard deepens its longstanding connection with world-class theatre and its commitment to the arts, both on board and ashore.
For the past seven years, Cunard has proudly partnered with the Society of London Theatre, sharing a passion for outstanding performance and British cultural heritage. From Olivier Award-winning productions such as Come From Away and Pride And Prejudice* (*sort of) to our celebrated London Theatre at Sea Event Voyages, Cunard brings the magic of the West End to guests travelling the world.
Guests enjoy exclusive performances, behind the scenes insights and unforgettable encounters with leading talent. This year, Cunard proudly lends its name to the Cunard Best New Musical Award.
Cunard has long celebrated the very best in art, culture and exceptional entertainment experiences, and we are incredibly proud to be the Headline Partner of the Olivier Awards – the UK’s most prestigious stage honours. This partnership reflects our shared passion for outstanding performance, storytelling, and British heritage, both on land and at sea.”
– Katie McAlister, Cunard President
Experience the Oliviers at sea
To further celebrate this collaboration, Cunard has created an opportunity for guests to immerse themselves in the magic of the Olivier Awards on board the London Theatre at Sea Event Voyage, created in partnership with the Olivier Awards.
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