How we operate responsibly
The ocean is at the heart of everything we do. The destinations we visit, the communities we work with and the people who bring our holidays to life all matter deeply to us. Delivering memorable cruise experiences, with care and responsibility, is our focus.
Supporting communities
We work with ports, local partners and communities across the destinations we visit. We aim to support guest experiences responsibly and to build constructive local relationships over time.
Partnering with destinations
We work with local businesses, ports and organisations in many of the places we visit. This can include using local services where appropriate and supporting community volunteering initiatives. Our approach is shaped by the destinations we visit and by the partnerships we build over time.
Our people
Exceptional holidays depend on exceptional people. On board and ashore, we are committed to providing a safe and supportive working environment, and to encouraging development, professionalism and pride in the service we deliver.
Transparency
Operating cruise ships requires energy and resources, and our operations have environmental impacts. We are focused on improving how we operate over time and on being transparent about our wider approach through our public reporting.