P&O Cruises, SHINE

We SHINE in everything we do

At P&O Cruises we are more committed than ever to our ambition of becoming Britain’s No.1 holiday choice. The guest experience is critical to achieving this goal and we all play a part in creating unforgettable holiday happiness for our guests in all of the roles that we do. 

Our service promise – We SHINE in everything we do – has been created collaboratively through extensive research with both our guests and colleagues to understand what matters most to our guests in order to help us to define and deliver extraordinary service that is unique to P&O Cruises. 

SHINE is built on five key pillars, each aligned to meeting the needs of our guests and helps guide us to consistently deliver our ambition. 

We encourage everyone to STEP OUT of the everyday  

We are HEROES of safe and well  

We treat everyone as an INDIVIDUAL with heartfelt warmth 

We NAVIGATE everyone on ship and on shore 


We always bring a sense of ENERGY

We inspire curiosity. We love finding ways for others to have new and different experiences.  Making magic moments that surprise and delight, and create ever lasting memories.

We strive for excellence in safety, environmental protection and overall compliance. We always look for ways of speaking up and do the right thing – for our guests, for each other and for the environment.

We’re always ourselves – caring and thoughtful. We know that we are all different and by adapting the way we interact with each other, we show we understand that everyone has their own needs.

We share our knowledge with everyone so it feels effortless and reassuring. And when things aren’t quite right, we do what it takes to put things back on course.

We have a real passion about creating happiness for everyone – adding a little more joy into every single day.

Recognising our Shining Stars

We want to make sure that those who SHINE the brightest are recognised – so we have our onboard Recognition Programme the SHINE Awards, to help us recognise and celebrate our people for living our Culture Essentials as well as our SHINE service promise. The SHINE Awards ensures anyone can be easily nominated and anyone can be easily recognised. 

SHINE helps us to think about how we deliver extraordinary service to our Guests, whilst Culture Essentials helps us think about how we treat one another. When we live by these behaviours, we’ll be living up to our commitments to Health, Environment, Safety and Security. 

We recognise our shining stars at the monthly SHINE Awards – where our Culture Essential and SHINE winners are announced and receive £200, a certificate signed by the Captain, a pin to wear and a photo of the occasion. There is also the opportunity for a SHINE Awards team winner of the month too! 

SHINE is an exciting and crucial part of our bold promise to go from good to great at P&O Cruises. SHINE sits alongside our Culture Essentials, which all brands in Carnival Corporation have in common and guide us in how we work with each other as colleagues. Wherever we work, by working together, we are one team striving to deliver extraordinary travel experiences.

Our Culture Essentials

The culture we create is critical and it’s built through our work, training, how we treat each other and how we hold each other accountable. It’s a reflection of who we are, what we stand for today and what we aspire to be tomorrow. 

Our Culture Essentials are the clear behaviours for both our shoreside and fleet colleagues that every brand in our Carnival family champions so we can build an even stronger culture, together. 

Our Culture Essentials Awards celebrate and recognise colleagues who support our Culture Essentials by showcasing our behavioural expectations. These behaviours are critical in helping us to achieve our ideal culture, be the great company we aspire to be, and to create unforgettable holiday happiness for our guests. 

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