Cunard Hotel Standards

Many teams help create the guest experience, from embarkation to disembarkation and every moment in between. Hotel Standards show what excellent service looks like. They bring our operational guidelines and White Star Service Academy content together in interactive guides to help you deliver the very best experience for our guests.

  • How the venue should look and feel.
  • What the standard looks like in practice.
  • How the service should run from start to finish.
  • Checklists to help you prepare and check performance.

Hotel Standards are an important part of Mastering the Art of White Star Service. They help us deliver service in a consistent way. When every team can easily access the standards, we can provide a smooth, seamless, and effortless experience for our guests.

  • For crew: The standards help you make sure your venue, service, and products meets brand standards and guests expectations consistently.
  • For managers: The standards give you one clear place to train, coach, and brief your teams. The checklists help you see how each area is performing.

Click the buttons below to open the guide for your area, choose your venue and you’ll find everything you need to know.


We’ll introduce more standards by area over the coming months. This gives time for everyone to use them and share feedback. The teams who serve guests every day know our standards best, so your feedback is essential to help us improve and consistently deliver great guest experiences on every ship. Please share your feedback with your Line Manager or email us directly.