With two Excel class ships in the fleet and more cabins to fill than ever before, one of P&O Cruises focus is on attracting newcomers to the brand as well as making sure existing guests return again and again.
This year P&O Cruises re-defined their brand strategy and have been busy sharing their new brand direction with different teams across the business. Many of you have taken part in workshops covering P&O Cruises role in the holiday market, their new target audiences, re-defined brand strategy and key strategic priorities – their must win battles.
This week the P&O Cruises team will be in the Atrium at Carnival House celebrating the brand’s new direction and revealing the new brand lighthouse. They’ll also be offering you the chance to get to know the products and experiences on offer to our guests.
Here’s what you can expect:
- Explore some of P&O Cruises shore experiences in virtual reality – plus be in with the chance to win £100 worth of ShoreEx vouchers to spend on your next P&O Cruises holiday! Enter here.
- Sample some of the products P&O Cruises guests know and love, including tapas from José Pizarro’s menu in The Glass House.
- Discover some of P&O Cruises extraordinary entertainment including the silent disco.
- Win an Apple iPad! Visit the SHINE team for more information on how to enter.
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P&O Cruises event will run between 11:00 and 15:00 on Tuesday 17 October and Wednesday 18 October.
Come and get to know what the brand is all about and how you can play your part in helping P&O Cruises achieve their ambition to be Britain’s #1 holiday choice.
ShoreEx Competition Terms and Conditions:
- To redeem, simply book the Shore Experiences of your choice, either pre-cruise or on board.
- We will contact the winners and ask them to take the confirmation email with them and present it to the Shore Experience Manager on board, who will apply credit to their account up to the value of £100, after they have taken their experience.
- Should the Shore Experience spend be less than £100, the employee will only be credited the amount they have spent (i.e. £100 voucher. £90 spent, £90 credit will be applied. £200 spent ,£100 credit will be applied)
- Shore Experience bookings can be for themselves, friends or family travelling with them and can be for multiple tours.
- This voucher can only be redeemed by the employee against P&O Cruises Shore Experiences and must be used within 12 months of the email date.