Last week, shoreside colleagues from Cunard and Shared Services attended a special ceremony to celebrate completing the training required to earn themselves a White Star Service pin.  

 The White Star Service Academy is an immersive and interactive training programme designed to support Cunard colleagues to deliver unparalleled service for our guests and colleagues. The programme highlights the important role that each of us plays in supporting us to set the benchmark for luxury travel.  

Angus Struthers, Acting Senior Vice President, Cunard, members of his senior leadership team and line managers were there to meet the new White Star Service Academy graduates and present them with their White Star Service pin and certificate.  

They are now wearing their pin with pride, joining over 3,800 colleagues, ship and shore who all understand the importance of delivering exceptional service through our values: 

We are refined.                We serve with style and attention to detail. 

We are thoughtful.          We think and deliver with care and imagination.

We are charismatic.        We speak and act with charm and confidence.

We are proud.                  We represent Cunard with passion and pride.

“Taking part in the White Star Service Academy was a wonderful way to strengthen my knowledge of Cunard and feel more connected to our brand and our teams on board. I also really enjoyed the interactive nature of the sessions and the way they allowed me to soak in knowledge without being a stressful part of my week. If you haven’t already, you should definitely consider taking part”   

Celene Pretorius, Consultant, Entertainment Booking 

Congratulations, all!

Abi Mercer, Consultant, CCO Training

Alice Perks, Senior Advisor, Personal Cruise

Amie Drodge, Specialist, Contact Centre Training

Becky Angel, Consultant, Resourcing & Onboarding

Catherine Robey-Ancient, Manager, Entertainment Development

Celene Pretorius, Consultant, Entertainment Booking

Deana Embling, Representative, Guest Support

Emma Thomas, Representative, Guest Support

Emma Petterson, Senior Executive, Marketing Campaigns

Georgie Parkins, Consultant, Resourcing & Onboarding

Glenn Tolson, Senior Buyer

Hollie Sexton Consultant, Learning

James Atherton, Specialist, Contact Centre Training

Kat Rogers, Specialist, Contact Centre Training

Loredana Perez, Manager, Hotel Operations Performance Delivery

Scot Green, Representative, Guest Support

Tony Foster, Manager, Technology Change

Victoria Cannadine, Representative, Guest Support

Want to earn your White Star Service pin? 

We’re continuing to deliver White Star Service Academy globally, both on board our ships as well as shoreside. If you support Cunard, then we’ll be sharing more about how you can attend these workshops and earn your pin soon

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