P&O Cruises has reported its strongest booking day during the Wave period in P&O Cruises history, with four of its five biggest booking days ever falling in Wave 2023.
P&O Cruises president Paul Ludlow said:
“These record-breaking days are testament to the fact that a P&O Cruises holiday provides extraordinary value for money, which is critical at the moment, and also demonstrates how much everyone values a holiday.
There are so many priorities for our hard-earned or hard-saved money in the current climate and a cruise offers an almost all-inclusive, individual holiday. This is clearly recognised by a new generation of cruisers with the Norwegian fjords perennially popular for those trying a cruise for the first time.
This peak booking day demonstrates that a cruise holiday shines, not only for value, but for versatility. It’s a city break with friends, a family summer holiday, island-hopping fun, an adrenalin-fuelled adventure or a longer ‘grown-up gap year’.”
The most popular itineraries booked were the Caribbean, the Western Mediterranean and the Norwegian Fjords.
Fancy booking one and enjoying some unforgettable holiday happiness yourself? Check out our Discounted Travel page for everything you need to know!

There are so many priorities for our hard-earned or hard-saved money in the current climate and a cruise offers an almost all-inclusive, individual holiday. This is clearly recognised by a new generation of cruisers with the Norwegian fjords perennially popular for those trying a cruise for the first time.