The fourth and final episode in the P&O Cruises ‘memories’ advertising campaign will air from 13 October, entitled ‘Family and the Fjords’ and captures a series of multi-generational holiday moments. The ad features ‘Getting Started’ by Sam Fender and is the first time one of his tracks has been used in a major UK advertising campaign.

Watch the ad here…

‘Family and the Fjords’ features a mum recounting her experiences of a multi-generational holiday with her husband, two sons and her parents. It’s told through first person snapshots and the moments that make holidays live on in the memory. Production took place in August 2022 with filming taking place on board Iona and on location in Stavanger and Olden, Norway.

This is the final TV ad in the ‘Holidays As Varied As You’ series, with previous ads including ‘A Night at Sea’, ‘The Big Kid’ and ‘Old Friends, New Places’. The campaign was created to demonstrate the collection of small, personal memories that make holidays meaningful and memorable. All four ads cast real life relationships including a married couple, parent and child, and two friends. The cast were involved throughout the production and creative process in order to tell a genuinely authentic and credible story.

P&O Cruises President Paul Ludlow said:

“We’re delighted that through Sam’s music we can tell the story of how a P&O Cruises holiday offers guests exceptional experiences to share with their loved ones. In this particular ad, the family can be seen enjoying once in a lifetime shore experiences set against the stunning Fjords landscape – a far cry from the traditional beach and sunbed adverts we have been used to at this time of year.

At a time when money must work even harder, a P&O Cruises holiday continues to offer excellent value for every member of the family, with accommodation, full board meals, theatre shows, live bands and supervised round-the-clock complimentary children’s clubs, all included. Guests can also rest assured that they can pay for everything on board with the Great British pound, making their holiday money go even further.”

The ad was created by creative agency Snap, alongside production company Some Such. Media planning and buying was handled by Wavemaker.

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