P&O Cruises is excited to announce one of the UK’s most successful musicians, Gary Barlow, as its new brand ambassador.
As part of P&O Cruises’ brand vision and strategy to create ‘Extraordinary travel experiences, designed in a distinctively British way’ this partnership will fuse music with amazing travel experiences to deliver spine-tingling moments on board for our Guests.
This new partnership is pivotal in helping us in achieving our vision to be Britain’s #1 holiday choice by broadening our appeal into the mainstream holiday audience and reaching new Guests who might not have previously considered a cruise as a holiday choice.
Gary’s debute role in the 7/10 Club
Multi-award winning singer, songwriter, producer, musician and member of one of the biggest groups in British music history, Take That, Gary’s debut role will be as musical director of ‘The 710 Club’ on Iona. The 710 Club is a sophisticated bar that is being crafted to Gary’s creative vision.
As musical director of The 710 Club, Gary is set to make Iona’s intimate music bar the most exciting live music venue at sea. Showcasing an eclectic range of performances, curated to appeal to British music lovers, this atmospheric late-night music venue will offer an opportunity for up-and-coming musicians to get their break.
“I want The 710 Club to be a celebration of great music and great talent. As its musical director, I want to give a unique experience for people who love music as much as I do.
“Music has been such a massive part of my life – and taken me on so many journeys and adventures. I’m hoping to pass this on to all the guests in my club.” Gary Barlow
“I want The 710 Club to be a celebration of great music and great talent. As its musical director, I want to give a unique experience for people who love music as much as I do.And that’s not all…
Gary Barlow will be performing on two Iona holidays – 29 August and 31 October 2020! With two exclusive performances on each cruise, Gary will be lighting up Iona’s 930-seat theatre for extraordinary performances.
(These cruises are available at our employee concessions rate. Tickets to the four exclusive shows are limited and will go on sale on a first-come first-serve basis – so what are you waiting for?)
Gary Barlow will be a guest performer at our naming celebration as part of Ionafest, an event that brings together today’s biggest music artists, our famous bottle smash and much, much more.
Paul Ludlow said: “Gary’s impressive career speaks for itself and he will bring his vision and personality to our new The 710 Club; from guiding the resident band, selecting future performers and playlists and even shaping the interiors and signature cocktails.
“We’re excited that our Guests can be a part of it and they will have the opportunity to watch Gary light up Iona’s theatre for some extraordinary performances in dazzling surroundings. This collaboration highlights our commitment to providing world-class entertainment on Iona that places music firmly at its heart.”
You can hear more from Gary here in our exclusive interview…
So, what do you think of the news? Let us know in the comments below.
1 Comment
This is amazing news and very exciting for P&O Cruises. To have Gary Barlow as a Brand Ambassador is a huge privilege and the introduction of the 710 club will be a lovely opportunity for passengers to enjoy a totally new experience for this Brand. Well done P&O and Gary Barlow :-))