Our Vision statement
At Carnival Corporation & Plc, our top priorities are to operate safely, to protect the environment, and to be in compliance everywhere we operate in the world. On this foundation, we aspire to deliver unmatched joyful vacations for our guests, always exceeding their expectations and in doing so driving outstanding shareholder value.
We are committed to a positive and just corporate culture, based on inclusion and the power of diversity. We operate with integrity, trust and respect for each other – seeking collaboration, candor, openness and transparency at all times. And we intend to be an exemplary corporate citizen leaving the people and the places we touch even better.
Our Purpose: To create unforgettable holiday happiness
Holidays are one of life’s greatest pleasures. Having the chance to relax, escape and explore is a magical thing. And there is no better holiday than a cruise.
Luckily for our Guests, no one knows cruising like Carnival UK. Creating unforgettable holiday happiness is in our DNA.
Between them, the P&O Cruises and Cunard brands have been delivering unbridled joy, boundless adventure and lifelong memories to millions of people collectively for over 350 years. We have the opportunity to do that for many, many more people.
We fully focus on giving today’s Guests the ultimate holiday experience while adapting to deliver for the traveller of tomorrow. We are protectors of our people, the environment and our brands. We work together, inspiring and empowering each other to be passionate and bold. We have fun creating incredible experiences that we can all be really proud of.
Our Culture Essentials
(Click on the image above to find out more about our Culture Essentials and what they mean)
The culture we create is critical and it’s built though our work, training, how we treat each other and how we hold each other accountable. It’s a reflection of who we are, what we stand for today and what we aspire to be tomorrow.
Our Culture Essentials are the clear behaviours for both our shoreside and fleet colleagues that every brand in our Carnival family will champion so we can build an even stronger culture, together.
We’re united in this common goal of excellence and a shared commitment to protect and serve our Guests, our colleagues, the oceans we sail and the communities we visit. Our Culture Essentials, along with our corporate vision, will help us achieve this.
Our Goals
Goals are essential; they are the reason ‘why’. They help us to understand how what we are doing now, will get us to where we want to be in the future.
They’re ambitious, they’re bold and it will take time, courage, determination and teamwork to achieve them. Here are our goals:
Our service promises
Our iconic brand is successful because of the passion and expertise of our people who serve our thousands of discerning guests from all over the word, every day.
White Star Service is the name of our service programme that looks to consistently deliver the highest standards of personal service. It’s a programme that covers everything from recruiting the right talent to training the skills required and providing the ongoing development and recognition to our people. White Star Service has been around for some time and will assists us responding to future growth opportunities and a changing luxury marketplace.
From the moment a fleet or shore colleague joins the Cunard team they should be engulfed in the White Star Service ethos so their behaviour is recognised by guests and colleagues alike.
Our Brand values are our foundation and define the behaviours and actions that we want to see in everything that we do.
| Brand value | Behaviour |
| We are Refined | We serve with style and attention to detail |
| We are Thoughtful | We think and deliver with care and imagination |
| We are Charismatic | We speak and act with charm and confidence |
| We are Proud | We represent Cunard with passion and pride |
At P&O Cruises we are more committed than ever to our ambition of becoming Britain’s No.1 holiday choice. The guest experience is critical to achieving this goal and we all play a part in creating unforgettable holiday happiness for our guests in all of the roles that we do.
Our service promise – We SHINE in everything we do – has been created collaboratively through extensive research with both our guests and colleagues to understand what matters most to our guests in order to help us to define and deliver extraordinary service that is unique to P&O Cruises.
SHINE is built on five key pillars, each aligned to meeting the needs of our guests and helps guide us to consistently deliver our ambition.
- We encourage everyone to STEP OUT of the everyday
- We are HEROES of safe and well
- We treat everyone as an INDIVIDUAL with heartfelt warmth
- We NAVIGATE everyone on ship and on shore
- We always bring a sense of ENERGY
SHINE is an exciting and crucial part of our bold promise to go from good to great and aligns with our Culture Essentials. Wherever we work, by working together, we are one team striving to deliver extraordinary travel experiences