Having launched our P&O Cruises new brand vision and strategy ‘Extraordinary travel experiences, designed in a distinctively British way’, we’re taking steps to embed our brand vision and strategic direction across all our people, moving from a culture of brand compliance to enabling our people to instinctively ‘live & breathe’ the vision in our day-to-day activities.
Find out more on The Cove
Today we’re thrilled to launch our new learning module on The Cove. This gives you the opportunity to work through the information about our brand direction and strategy at your own pace. There are three useful videos along with a downloadable PDF. You can find it by going to the Library then ‘P&O Cruises Brand Strategy Information’.
Hopefully you’ll have had the opportunity to attend one of our self-sign-up engagement sessions aiming to give you a deeper understanding of the lighthouse and how it will guide us. We’ve added more dates, please click here to select a session and join us.
[ameliaevents tag=’POC Brand Engagement’]As always, if you have any questions please don’t hesitate to contact Yvette Pickard or Kelly Penn in the Brand Team.