P&O Cruises has launched a new creative campaign in preparation for its peak booking period entitled ‘Holiday Like Never Before’, inviting holidaymakers to rethink what they believe they know of a cruise experience and expect more from their holiday, going beyond the obvious, into the extraordinary.
The campaign celebrates the incredible amount of must see/do experiences you can get from a cruise holiday. From the joy of falling asleep in St Lucia and waking up in Barbados, to the pleasure of travelling not by air, land or sea, but by whirlpool, and best way of experiencing the Norwegian Fjords is from inside a Fjord. To on shore activities like snorkelling with stingrays and getting closer to Mother Nature in scenic waterfalls. On a P&O Cruises holiday, you might just need a bigger bucket list.
The campaign will be supported by P&O Cruises largest ever investment in media, including an extensive TV, print, audio and digital schedule. It will also be supported with strategic out of home placements, as well as in cinemas, from January 2024.
The first of a series of new TV adverts will premiere on Christmas Day and will then feature across national broadcasting channels. The TV ad features a wide range of guests enjoying their holiday in the Caribbean and on board Arvia. It was filmed in ‘bullet time’, a disruptive filming technique using sophisticated time-slice camera technology which captures guests caught in a specific moment in time, moving seamlessly from shore to ship in one single shot.
Watch the ad here…
P&O Cruises Vice President Marketing and Sales, Rob Scott said:
We wanted our latest campaign to reach beyond the cruise category and really stand out from the travel pack, both in content and execution. The unique experiences you can only have on a P&O Cruises holiday are central to the Holiday Like Never Before campaign and we’re so excited to share these with an audience who may never have thought about travelling on a ship before.”