New ‘My Account’ sites are live!

New ‘My Account’ sites for both Cunard and P&O Cruises UK Guests, which enable them to see their account, cruise history and other personal details, have now officially gone live – with Cunard’s international markets to follow in 2021.

The project to migrate the old My Account from the previous website started back in January and, despite our Digital Product team having to reduce resource and focus on legal/compliance and business critical support, they were still able to show their determination to deliver this for our Guests! This included over 30 features across six local websites for our brands, and represented the largest piece of development on the 2020 roadmap. The aim was not only to migrate the old account over to the new Adobe web platform, allowing us to remove old technology, but to also fix key data issues and enhance our Guest experience.

The new My Account enables our Guests to register a profile online which provides them with a number of benefits including:

• Managing their personal details and their marketing consents aligned to the latest GDPR legislation.
• Seeing their loyalty tier and points status (P&O Cruises only), reviewing their cruise history (dating back as far as our records go), and seeing their future bookings.
• Giving them the option to enter our latest competitions and prize draws.

My Account will allow us to create a direct dialogue with our Guests, drive repeat visits to our brand websites, and shield the Contact Centre by satisfying our Guests need for a reliable, easily accessible digital service.

“This is a fantastic achievement given the circumstances this year, and yet another great example of being better together with numerous teams from across our business collaborating and supporting this across the line.” – Gavin Atcheson, Senior Manager, Digital Experience

Next to come is a smaller piece of development this year to make My Account stand out more across devices. We’re not stopping there however. My Account is now scalable within our new web platform and will be a key focus when we plan for next year’s roadmap.

Thank you to everyone involved for their support, determination and courage to help us towards creating unforgettable holiday happiness again for our Guests when the time is right again to do so!